Like most of you, I’ve been shopping at Abercrombie & Fitch since I was a kid. For a few years, the brand died off due to poor PR and rumors/controversies so they were “canceled” but in 2016. Secretly, I’ve been in and out of the retail for a few years because they’ve always had the best quality in my opinion. Fortunately for the business, Abercrombie has recently revamped its branding and presence while gaining attention from bloggers and Millenials again! Now that Spring is in full bloom, it’s time to browse and see what’s new again!
As a check out their “new arrivals” tab, I’ve noticed a lot of neutral colors including browns, taupes, tans, with pops of pastel greens, blues, and pink. I’ve also heard they have the best straight leg denim jeans out right now sadly, a few of their popular boyfriend denim jeans are sold out in a lot of sizes. Nevertheless, I added them to my liketoknow.it, in case you want to look out for them with me when they come in stock!
Here are a few of my favorite picks from their new arrivals in April 2021!